You’re at an electronics store. You check out a few TVs and head home after being scanned by store cameras. This data is then cross-referenced with other databases that already contain your facial data. Your face is now the epicenter of a retargeting campaign.
Monetization in VR is a tricky subject. There are only suggestions, or experiments, on what could serve, but it’s a tough proposition while the industry continues to wade through its hype cycle and content creators remain to be reluctant to commit to creating a steady pipeline of immersive experiences to attract mainstream adoption.